"The Green Living Program has demonstrated results and can make a real difference. In our work with communities across America this is exactly the sort of tool for which they are searching.”
– Molly Olson, executive director President’s Council on Sustainable Development
Empowerment Institute’s Green Living Program has helped hundreds of thousands of people around the world adopt more resource efficient lifestyle practices and reduce their toll on the environment. The Sustainable Lifestyle Campaign is an education and outreach strategy for delivery of the Green Living Program. It is designed to assist government agencies, utilities and community-based organizations in achieving their resource conservation and environmental protection objectives.
Households play an essential role in the creation of more environmentally sustainable communities. Between 50 and 90 percent of a community’s natural resources are used at the household level with up to 75 percent of these resources wasted through inefficiency and lack of awareness. Households are also a major source of a community’s environmental pollution through auto emissions and toxic chemicals entering the groundwater. In most communities, the financial burden of this inefficiency and environmental pollution falls on municipalities as the primary accountable party responsible for providing services such as water, water treatment, landfills, roads and environmental quality.
Depending on the community, participants in the Green Living Program achieve the following average resource savings per year:
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• Direct financial savings.
Substantial financial savings are possible by serving more people, over longer periods of time, delaying the need for new landfills, roads and utilities to be built and operated.
• Enhance community environmental quality.
Communities will be cleaner, safer, and provide higher quality places to live through reduced air and water pollution, fewer problems with toxic and hazardous substances and less traffic congestion.
A tool enabling municipal decision-makers and citizens to evaluate how sustainably the community is using its natural resources. For more information click here.
What benefits are associated with a Sustainable Lifestyle Campaign (SLC)?
This campaign attracts financial resources from government agencies and private utilities that are invested in educating citizens to better steward the community’s natural resources. This benefits the citizens, local government, the environment, neighborhoods and the overall livability of the community. Many of these benefits are brought together at the block level. As neighbors work together they build more socially cohesive, safer and healthier blocks to live on. Whenever possible, neighborhood visioning processes are held in which citizens who have been on EcoTeams work side-by-side with municipal officials, using the program to determine what’s needed to create more livable neighborhoods. A final benefit is the development of citizenship skills. Many of these campaigns begin or are sustained because citizens lobby their local government officials and encourage them to fund it. Local governments experience citizens doing the right thing. Citizens discover they do make a difference.
A Sustainable Lifestyle Campaign leader certification is based on Empowerement Institute's Social Change 2.0 community organizing framework. As part of the certification, you will learn how to facilitate an empowerment training, provide empowerment coaching, and use the Social Change 2.0 framework, strategies and skills to architect a transformational community intervention. You will also receive the Sustainable Lifestyle Campaign training scripts, organizing templates and guidance on how to customize the campaign to the unique needs of your community and project. Click here for more information on the certification program.
A Social Change 2.0 community organizing training for a local government, utility or civic organization wishing to implement a Sustainable Lifestyle Campaign. This training is customized to the needs of the community and organization. To learn more about this opportunity contact Empowerment Institute.
To learn more about the Social Change 2.0 framework and research underpinning the Sustainable Lifestyle Campaign, read the free four-part series excerpted from Chapter 2 of Social Change 2.0:
Part One: Empowering Citizens to Adopt Environmentally Sustainable Lifestyles
Part Two: Engaging the Community
Part Three: Taking the Program to Scale
Part Four: Teaching Others to Fish
An introduction to the Social Change 2.0 philosophy and framework.
A 6-Step Program to Create an Environmentally Sustainable Lifestyle
by David Gershon.
The workbook contains eighty-one behavior change actions divided into six topics: solid waste reduction, water efficiency, energy efficiency, transportation efficiency, green purchasing and empowering others. It includes a sustainable lifestyle assessment which generates the pre- and post program household behavior change information. This provides households and funding partners quantifiable feedback on the behaviors taken and their environmental impacts.
Journey for the Planet
A Kid's Five Week Adventure to Create an Earth-friendly Life
Journey for the Planet is a children’s version of Green Living Program for kids 8 to 12 years old. This program can be delivered in a classroom, after-school club, youth organization or for children of adults taking part in an EcoTeam. It is complemented by a twenty-six-lesson plan educator’s curriculum called the “Coach’s Guide.” Empowerment Institute offers a Journey for the Planet teacher certification. For more information click here.
"The program offers a common sense approach to environmentalism. [One participant says] ‘I love our neighborhood and this is an opportunity for us to make it an even nicer place to live together.’"
– The Boston Globe